5 Simple Design Tips That Will Make Your Postcards Standout

Whether you’re a small business looking to cast a wider net with direct mail marketing or creating an innovative Save-the-Date notice for an event, here’s some essential tips for designing postcards that will make an impression straight out of the mail box.

1.) Include a photo or graphic that supports the message.

Research shows that a catching graphic or image can increase the chance of your postcard being read. An image of a person looking directly at the reader is ideal, but any image that supports the message works just fine.

2.) Keep it simple.

Avoid cluttering your postcard design. Don’t try to squeeze in all the information or facts about your product or event in such a small space. Direct the reader to where they need to go to find out more. A clear message and concise design are enough to make your postcard really pop.

3.) Include a call to action.

Now that you’ve got your reader’s attention, what do you want them to do? Whether it’s RSVP to an event or a promotional discount code, tell your reader what to do next. Measurable reader actions, like the aforementioned, help to gauge the success of your postcard campaign.

4.) Accommodate mailing details.

Don’t cover up the good stuff! More often than not, postcards get printed that don’t leave enough space for postage requirements. Be sure to include a return address and enough space around important information or design elements.

5.) Proofread, proofread, proofread!

You’ve gone to all that hard work curating the perfect design elements for your postcard so be sure to take five minutes to proofread. Unfortunately, printers don’t offer refunds if you fail to proofread your copywriting before ordering a run of 1000. Take the time and don’t rush. Check twice and print once!

eprintfast Postcards

eprintFast’s Postcard Promotion ends February 28, 2015. Additional costs for upgrades.

Creating Business Cards For Photographers

The saying goes “never judge a book by its cover” right? Well, unfortunately this doesn’t apply to everything, especially when you are designing a business card. As a photographer, a creative thought out business card tells people you are smart, have great taste and therefore must be fantastic at your job!

A Couple Things to Keep in Mind:

  • When designing your business cards, think about the people you want to hire you. Choose a fitting theme, design, or image that represents the type of work relevant to the job.
  • If you want a photo on your business card, choose an iconic image that really represents your style.  TIP:  As a photographer you do not have to have a photo on your card. If your work has a characteristic color palette, choose one or several of those colors and use them instead of a photo. This will showcase your versatility in case your work changes; and not pigeon hole you into one medium.
  • The font on your cards may seem like a trivial detail, but art buyers and photo editors really pay attention to it – the key is to make it simple and easy to read. TIP: Comic Sans, Impact and Courier are your mortal enemies and should never ever be used – Ever!

Examples of Photographer Business Cards

photographer business card example

Here is a funky creative concept: a portrait on the front of the card and the back of somebody’s head on the back. A card’s got two sides, why not make the most of them and use them well.

 

business card for photographers

Standard business cards are 2″x3″, a 2″x2″ or 1″x3″ card will automatically stand out from a stack of 2″x3″ cards. TIP: Don’t make your card larger than the standard size, it won’t fit in a business card holder.

 

business cards photography

Folded: This is a pretty smart way to make your card unusual while staying within the size limits of the card case. This card shows a logo and contact info at first glance, but opens up to reveal a photo

 

business card portfolio

A stapled mini-booklet could easily be transformed into a miniature portfolio. Stapling three cards together (printed on both sides) would give you a front & back cover, plus four pages of photos. Though time-consuming to make, these let you show a wider sample of your work, and people will definitely remember them.

Order your business cards from eprintFast today! 500 Standard business cards are only $9.99 until January 31, 2015.

New Salon and Spa Business Card Templates!

We’re overjoyed to announce a broadened assortment of Salon / Spa business card templates!

Designing a business cards can be a time-consuming headache or, a costly expense. Regardless business cards remain an integral marketing tool for the salon and spa industry. Business cards provide an excellent opportunity a salon / spa to showcase their creativity and uniqueness whilst also acting as an appointment card on the reverse.

Our salon and spa templates are a great starting point for your new business card design! Select a template from our broadened assortment of salon & spa templates and customize the template design to your liking using our easy to use online design tool.

Visit the eprintFast Beauty Marketing Centre today and browse our new salon/spa templates and start promoting your beauty services!

January Special: 500 Standard Business Cards $9.99

eprintFast

The New Year is finally here, and when could be a better time to start spreading the word about your business? Begin the new year with superior advertising and a broadened customer base through newly designed business cards for your business!

 

To help start the year off on the right foot, we’re running a January special on our high-quality standard business cards. Order 500 standard business cards for only $9.99cdn.

 

Standard business cards are printed on thick 14pt business card stock and include free AQ (Aqueous) coating helping to resist fingerprints and scratches.

 

Browse our wide selection of free, premium business card templates or upload your custom artwork. Our live support agents are never more than a click away and would be more than happy to assist your business card inquiries.

 

Order 500 standard business cards for only $9.99 today! Don’t miss your opportunity to take advantage of this limited time price! Offer expires January 31, 2015.

Creating Custom Sticker Labels for Your Business

A Quick Guide to Making Print Labels and Adhesive Stickers for Your Business

 custom sticker labels

Custom sticker labels are an effective way to imprint your brand on the minds of your customers, and without them even realizing it.

 

Think about your shopping habits. You look for the familiar label, right? That’s the easiest way to identify your favourite brands. Whether it is the company name in a specific font and colours, the logo or a symbol, you remember it and reach for it almost subconsciously.

 

Adhesive stickers or print labels are one of the most versatile marketing tools any business can have. They allow you to advertise your products or services virtually anywhere. Stick them on packaging, products, walls, doors, glass bottles, a discount coupon, thank you card or any type of promotional material. They work quietly and cost-effectively, and can create as much of an impact as any other branded merchandise.

 

How to create custom sticker labels for your business:

 

  1. Create a document: Typically size 8.5 inches by 11 inches in a vertical format. For clear printing, ensure the resolution is 300 pixels per inch.
  2. Choose a shape: Use the rectangle tool, ellipse tool, rounded rectangle tool or the polygon tool to draw your label. You can even combine one or more of them for a unique shape, or distort the regular lines to make it more attractive.
  3. Add colour: Fill in any colour you want but, don’t overdo it. Also keep in mind your printing cost.
  4. Include text: Keep it simple, be concise and more importantly, ensure the font you select is readable. Then add your logo or symbol to reinforce your brand messaging.
  5. Save it as a PDF document for printing: You can still make changes later if needed.

 

Tip: Copy and duplicate to fill the page leaving enough space in between each custom sticker label. You can also make several versions of the adhesive sticker/print label by changing colours and your design or shape to complete the set.

 

Need help designing a custom sticker label? eprintFast has a wide range of creatively designed templates. We have a wide variety of shapes and printing materials for you to choose from.

 

If you have your own print label design, simply upload to the eprintFast site. Should you need any assistance while processing your order, we offer live voice, live chat and email support to help you.

 

Realtors, mortgage professionals, dental clinics, small and large businesses, marketing companies, graphic designers and print brokers across Canada and the United States use our deeply discounted, full-colour printing services.

 

Place your next order for custom sticker labels with eprintFast.com.

 

eprintFast December Special – Discounts on Cards, Calendars, Flyers & Brochures

Use eprintFast Coupons to Claim Your Huge Year-End Savings

 

Use the eprintFast December special to effectively connect with your customers. Postcards, greeting cards, flyers, brochures, calendars and magnets offer a variety of ways to reach your target audience. Be creative, stand out from the crowd. Take advantage of our huge price break to make a lasting impression.

 

Our end-of-the-year sale offers significant discounts on almost all our products. It is our way of saying thank you to our customers for their continued patronage.

 

Think fast! Plan ahead. Staying in touch keeps you top of mind. Utilize eprintFast coupons to reduce holiday marketing campaign expenses and get a head start on initiatives for the New Year.

 

Our December Printing Special:

5.5 x 8.5 postcards

 

500 1-sided for $45.00                2-sided for $65.00

1000 1-sided for $60.00             2-sided for $75.00

5000 1-sided for $160.00            2-sided for $190.00

 Order your custom postcards today!

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Extending the clearance sale of seasonal products

Get 20% off with the discount code  “clearance20”

 

For 16% to 20% off flyers and brochures.

Use the discount code “flyer20”

 

Need help designing a postcard, brochure or calendar? We have a wide range of creatively-designed templates for you to choose from.

 

Have your own design? Uploading it to our site is easy. Use your own designs or choose from our gallery—the results will be just as satisfying.

 

Should you need any assistance while processing your order, we offer live voice, live chat and email support to ensure everything goes smoothly.

 

Realtors, mortgage professionals, dental clinics, small and large businesses, marketing companies, graphic designers and print brokers across Canada and the United States use our high-quality, low-priced printing services to reach out and stay in touch with their clients.

 

Huge December Savings! Save money, print smarter with eprintFast today!

 

Use these eprintFast coupons before they expire!

 

This eprintFast special is only till December 31, 2014!

Hiring a Graphic Designer for your Small Business

Hiring a graphic designer for your small business is a big step in solidifying your company’s brand identity. The decision of whom to hire and how much to spend on design work should not be taken lightly as the wrong decision can prove costly. It is important to consider the reasons why to hire a designer and what to look for in a designer before agreeing to a logo or look that will be your corporate identity.

Why should you hire a graphic designer?

  • You don’t have an aptitude for creative design
  • Time is of the essence
  • You want to hand out print marketing materials with confidence
  • Ensure brand consistency
  • Cheaper to get a pro rather than waste time learning graphic design skills

Now that you’ve decided you should hire a designer, there are many facets of design work you need to consider before you start interviewing freelance candidates. Starting from the vision of your project to signing a cheque for services rendered, you want to communicate clear design goals to candidates.

  1. Clearly define the scale of the project and list design services needed from logo creation to business card, letterhead and promotional item design.
  2. View the designer’s online portfolio and only book a consultation if you really like their work. Confirm if the designer charges a consultation or meeting fee.
  3. Ask for references and make sure your personalities will work well together. Ensure you feel comfortable with the designer as you will need to be upfront with any changes or adjustments to their designs. An experienced designer will be able to act professionally no matter how demanding the client is.
  4. Confirm prices with detailed quotes and an hourly rate breakdown. An estimate can balloon so ask probing questions so you don’t end up surprised. Before signing on, compare costs with other designers.
  5. Find out deliverable details and number of design files included. Ensure ownership of logo designs and files for reprinting.

ePrintFast offers an easy to use upload tool for all your print marketing projects. Check out the artwork set up guide to get printing.

How to Write a Greeting Card

Seasonal greeting cards offer the unique opportunity to connect with friends and family you may not get to speak to often. Holiday letters and cards will soon be filling post office boxes with greetings of holiday cheer. Many families take the holidays as their chance to pen overly detailed newsletters that do little more than brag or boast. Learning to write a holiday newsletter or greeting card will help ensure your holiday family update doesn’t go unnoticed.

Here are four essential tips for writing a greeting card:

Get a head start. Make the holidays easy on yourself by sitting down to pen your card or newsletter early. Take time to update your address book and ensure you won’t have any greeting cards returned to sender. Give yourself time to edit, revise and run your ideas by family members. The sooner you get your cards in the post office box the sooner you will be spreading holiday joy.

Resist the urge to boast or embellish. No one likes a bragger. Family and friends expect you to keep it real and want to know the truth rather than a ridiculous presentation of your year. Avoid undignified casual mentions of recent expensive purchases or excessive luxury.

Keep it short and sweet. No one needs to know the basics of your daily morning routine or the grueling process your son went through to decide his university major. Simple and concise writing will keep your readers interested and wanting more. Pick up the phone if you want to share in detail.

End on a personal note. Draw attention back to the person you are writing to with a sincere closing. If you are using a template or newsletter style greeting, consider a short handwritten note to add a personal touch.


ePrintFast
has a wide selection of holiday themed greeting cards to spread festive joy from our family to yours and beyond. Easily upload your custom design or use one of our templates and cut down on the holiday stress.

Tips on How to Create the Perfect Holiday Greeting Card

Order from eprintFast – Christmas & Personalized Greeting Cards Start at $1.01!

Planning your holiday greeting cards? Great! It is always good to start early. That way you have more time to think about your message and design. Read our tips below to learn how to create personalized greeting cards that will strike the right note.

 

Holiday Greeting Card Tips

 

  • Be mindful – There is no point in sending Christmas greeting cards to individuals or families who do not celebrate this festival
  • Personalize it – Perhaps with a special message or a picture
  • Sign it – In your own handwriting; it adds a special touch
  • Send it to the right place – For business associates, send it to their office address; for co-workers, send it to their homes
  • Don’t mail too early - Aim for the holiday greeting cards to reach the recipients by the middle of December
  • Include your address – Having a return address makes it easier for the person/family to stay connected with you
  • Don’t use an eCard – It does not convey the same feeling; take advantage of eprintFast specials for economical Christmas and personalized greeting cards

 

eprintFast offers top quality printing services at rock bottom prices. Our holiday greeting cards start at only $1.01 per card. That’s cheaper than buying it at a discount store. Moreover, you can personalize them to connect more effectively with family, friends, business associates and customers.

 

Beat the rush! Get started on your holiday and Christmas greeting cards today! We have many options including using our personalized greeting card templates or uploading your own design.

 

Should you need any assistance while processing your order, we offer live voice, live chat and email support to ensure everything goes smoothly.

 

Individuals, families and business owners across Canada and the United States use our high-quality, low-price holiday greeting card printing services.

 

Order now at eprintFast.com! Holiday greeting cards start at only $1.01 per card.

November eprintFast Special – 15% Off on All Products

Use the eprintFast Coupon Now to Get Additional Savings

Take advantage of the eprintFast November special to lower the cost of your direct mail marketing campaigns even further. We’re giving you 15% off on all our products. Yes! All of them!

 

Postcards, flyers, greeting cards (and other forms of direct mail) are a highly personalized and targeted way to connect with your target audience. In fact, market research indicates that direct mail campaigns have a higher degree of success than many other forms of customer communication. Used individually or to support your other branding and marketing efforts, they are one of the most cost-effective ways that small and medium businesses can use to reach their customers and prospects.

 

Periodic eprintFast specials give our customers a significant break on already low prices. The November discount comes just in time to give a boost to your holiday marketing plans.

 

Kickstart your marketing campaign now and save even more with the eprintFast coupon.

 

eprintFast November Printing Special

 

The Benefits of Direct Mail Marketing:

 

  • Personalized – The personal touch (client’s name) has proven to be more persuasive. It also puts your message directly in your prospect/customer’s hands.
  • Highly targeted – It is directed at a specific audience and is likely to yield better results
  • Tangible – Since it is on paper, it is harder to ignore. Chances are it will be picked up and read more than once.
  • Familiar format – Most people are still receptive to mail received by post (many are suspicious of emails).
  • Versatile – You can create any style or shape that meets your needs.
  • Measurable – Including coupons or a return envelope, for instance, is one of the easiest ways to measure the campaign’s effectiveness.
  • Proven results -  The tried and tested method of communicating with customers offers a higher reach at a significantly lower price.

 

Need help with your direct mail marketing campaigns?

 

The eprintFast Direct Mail Addressed Admail service includes the postcard printing, the postage, individual address printing, postal sorting, bundling and delivery to Canada Post.

 

Realtors, mortgage professionals, dental clinics, small and large businesses, marketing companies, graphic designers and print brokers across Canada and the United States use our economically-priced services to effectively connect with customers.

 

Should you need any assistance while processing your order, we offer live voice, live chat and email support to ensure everything goes smoothly.

 

Set up your new Direct Mail Marketing Campaign quickly and easily with eprintFast.com!

 

Save 15% on all products…but only till the end of November 2014!

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