The mailing list is very important aspect in any direct marketing. Many marketers spend a great deal and money on building the perfect mailing lists. The reason for all this is that you might have a great product and a killer mail piece but if you don’t have the proper target mail lists or audience your efforts will undoubtedly go to waste.
The importance of building a targeted mailing list is one of the most misunderstood or overlooked aspects of an online business. This is because some of the methods used by some internet marketers are by one time transactions as opposed to creating a passive income and having regular customers.
One of the most famous sayings that is attributed to internet marketers is “the money is on the list”. The most curious of things is that there are some internet marketers who do not follow this rule even though one would think that it is a no brainer for the marketers to have mailing lists.
There is a number of things that a mailing list can help you achieve very fast. First and most important is that it can help you realize income much faster and with much less effort. This is achieved by a combination of a number of things.
A mailing list will help you create traffic and with this traffic you will get some future joint venture partners, you will also generate passive income and create lifetime customers who will continue to purchase products long after your campaign has stopped.
If you wish to use the mailing list that you have created to do some postcard marketing, you should have a few things in mind. First you need to create impressions that last. This is very important for any business. You need to design your postcards and make them have a friendly feel. This is very important as your target audience is most likely to have a positive attitude if your campaign is warm and friendly.
Second you need to be straight to the point with your message. Do not beat around the bush, your audience will appreciate a straight forward message than along message that looks like a sales pitch. This will not go down well with many people and you may end up losing some valuable clients.
Third and most important you need to encourage action as soon as possible. The earlier the better and try to persuade your audience on the merits of fast response to your offer. Do not let them put your postcards down even for a moment because once they are out of sight they are most likely out of mind.
Postcards may not be the most effective all mediums but be sure they do get the job done. They are effective especially for small businesses and may generate some sales that may get you some healthy profits.