It’s almost festival season which means it’s time to start thinking about how you are going to promote your band to get the attention and recognition from the public and music industry professionals. Although online marketing is dominating advertising trends in the music industry, print advertising still plays an effective role in getting your band noticed. Here are five different ways you can utilize print advertising to benefit your band and increase brand recognition.
1. Business Cards
Think of business cards as a tiny form of advertising that leaves a lasting impression long after the conversation has finished. Your band’s business card should be representative in both design and information. A strategically designed business card is something that a music industry pro will remember you by!
2. Drop Cards
A drop card is larger than a business card but smaller than a brochure. It is a great way to advertise your band by leaving basic information anywhere you go. Drop cards are great for spreading the word on your upcoming shows, and can be “dropped” strategically or handed out personally at events.
A download card is a digital copy of your bands album or a single that can be handed out to music industry professionals or fans. This card has a unique printed code that lets the recipient of the card visit your band’s website and download a digital copy of a record or song. It’s one of the best ways to stay in the ears of your fans and keep them coming back for more!
Posters can be used as mini billboards to spread the word about your band and upcoming shows or releases. Remember to include information like your band name, and any applicable dates, times, and locations. It also helps to include an eye-catching photo and a link to your online presence. A high-quality poster is sure to catch the eyes of everyone who sees it!
A brochure is a great way to highlight upcoming tour information or detailed information about your band. Hand them out at shows or keep them at your merch table for anyone who wants to know a bit more. Remember to include any relevant social media or contact information!
Stand out this festival season by effectively marketing your band using high quality print materials!