The internet made its public debut in the early ‘90s and revolutionized our lives in many ways. We have nearly instant access to information, entertainment and ecommerce.
Gone are the days when we ordered thick, phonebook-like catalogs from vendors and went through page after page of products searching for just the right item. Catalogs were not only expensive to produce and ship to customer’s homes, today, they would be considered and environmental liability and a potential public relations nightmare for a company.
Even in today’s hustle and bustle high tech world, the business card is still the most basic building block of connecting with people and potential customers. Think of it as a three-and-a-half by two-inch billboard featuring – you!
In fact, business cards in Asia are considered to be an extension of an individual and are treated with dignity, honor and respect. The first cards are thought to have made their appearance in Europe during the 17th century. Visiting cards, as they were called were used by royalty to announce their impending arrival at a destination.