Tag Archives: target market

Print Tools for Musicians: Download Cards

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Singfest Music Festival - Day 1

Download cards are a great way to get a fan or music industry professional to listen to your music.  They contain a link to an MP3 music download of one of your songs or albums.  In an age where everyone relies heavily on technology, download cards are a powerful new music industry marketing medium.

Promoting your band with the use of download cards can be done in many different ways.  You may want to use them as business cards to hand out to music industry professionals, so after the conversation has ended they have a physical, visual and musical representation of what your band is about.  Give them away for free to fans and music festival attendees.  This is a great way to entice and grow a new fan base.  When fans buy merchandise at your shows include a download card so they feel appreciated and like they are getting even more value for their money.

Included on your download card should be the music, website and any other promotional information you want your fans to access.  QR codes can be used on download cards too if you have a lot of information you want to share.

The design and graphics of the download card are important as well.  Like any print advertising medium you want to use something that is eye-catching and edgy.  Your bands logo or a photo of the band are great designs ideas to incorporate.   Create your own design or use our free easy to use templates.

Don’t miss out this festival season, and order your download cards today.

Receive 50% off 1000 4×6 postcards during the month of June.

Print Tools for Musicians: Drop cards

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Drop cards are a print marketing medium that can be used to bring more awareness to your band and upcoming shows.  Drop cards are the size of business cards and can be conveniently “dropped” or left in high traffic areas for people to notice and find out about your show or upcoming releases.

The information you include on a drop card is extremely important.  It is a good idea to put something catchy or attention grabbing that people will want to read.  You want the information on the card to be detailed, but short and to the point, and leave them wanting a little bit more.  Upcoming shows or website and social media details are great things to put on drop cards.  If you want to incorporate a lot of information on a drop card you can use a QR code, which when scanned will bring the recipient to a landing page or website with all of the information on it.

The design and graphic of the drop card is equally important to the information on the card.  Eye catching, edgy and exciting designs will work best to represent your band and encourage people to look at them.  You can use your own design or use one of our templates to create your perfect design.

Drop cards can be distributed virtually anywhere.  Creative places to leave drop cards are on the windshield of cars, tucked into newspapers in convenience stores, or “dropped” in high traffic areas such as music venues, shopping malls and movie theaters.  However, be careful not to litter venues and create mess and garbage for the venue owners.

During the month of June you can receive 50% off 1000 4×6 Drop cards with eprintfast.com!

Be Heard! Marketing your Band to the Public and Music Industry Professionals

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It’s almost festival season which means it’s time to start thinking about how you are going to promote your band to get the attention and recognition from the public and music industry professionals.  Although online marketing is dominating advertising trends in the music industry, print advertising still plays an effective role in getting your band noticed.  Here are five different ways you can utilize print advertising to benefit your band and increase brand recognition.

1. Business Cards

Think of business cards as a tiny form of advertising that leaves a lasting impression long after the conversation has finished.  Your band’s business card should be representative in both design and information.  A strategically designed business card is something that a music industry pro will remember you by!

2. Drop Cards

A drop card is larger than a business card but smaller than a brochure.  It is a great way to advertise your band by leaving basic information anywhere you go.  Drop cards are great for spreading the word on your upcoming shows, and can be “dropped” strategically or handed out personally at events.

3. Download Cards

A download card is a digital copy of your bands album or a single that can be handed out to music industry professionals or fans.  This card has a unique printed code that lets the recipient of the card visit your band’s website and download a digital copy of a record or song.  It’s one of the best ways to stay in the ears of your fans and keep them coming back for more!

4. Posters

Posters can be used as mini billboards to spread the word about your band and upcoming shows or releases.  Remember to include information like your band name, and any applicable dates, times, and locations. It also helps to include an eye-catching photo and a link to your online presence. A high-quality poster is sure to catch the eyes of everyone who sees it!

5. Brochures

A brochure is a great way to highlight upcoming tour information or detailed information about your band. Hand them out at shows or keep them at your merch table for anyone who wants to know a bit more. Remember to include any relevant social media or contact information!

Stand out this festival season by effectively marketing your band using high quality print materials!

Building a Highly Targeted Mailing List for Your Postcard Marketing

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The mailing list is very important aspect in any direct marketing. Many marketers spend a great deal and money on building the perfect mailing lists. The reason for all this is that you might have a great product and a killer mail piece but if you don’t have the proper target mail lists or audience your efforts will undoubtedly go to waste.

The importance of building a targeted mailing list is one of the most misunderstood or overlooked aspects of an online business. This is because some of the methods used by some internet marketers are by one time transactions as opposed to creating a passive income and having regular customers.
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